How to Choose the Right E-Juice Lineup for Your Vape Shop
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There are several key elements to consider when choosing a product lineup.
One of the biggest challenges faced by retail shops in every industry is being able to find products that constitute the cornerstones of a solid product lineup: profitability, novelty, and trendiness.
These three cornerstones don’t often intersect within industries made exclusive with expensive start-up barriers.
Fortunately:
This is not the case for the vape industry. While vaping is a growing industry with accelerating innovation, it is not beholden to expensive taste. Even when it comes to the best vape juice brands.
However:
There are some obstacles to clear. The first obstacle is deciding how to choose the right vape product from a sea of new launches and emerging brands. You want to go with a few solid brands with high turnover rates on the shelves instead of carrying tons of different brands and flavors.
Moreover, it's essential to consider some of the top-selling flavors for your store's inventory. Currently, tobacco e liquid and menthol e liquid stand out as leading options in the market. Ensuring these flavors are available can enhance your customers' satisfaction and contribute to the success of your vape shop.
It is decisions like these that have a direct impact on business performance.
Going with a promising new product launch can be either a great mistake or a great win. That’s the gamble. But rolling the dice is necessary if everything you are selling is already being sold by your competitors. That’s why we’ve put together two lists for you:
The first list is our suggestion for products you should be looking into if you’re planning to stock your vape shop with the best vape merchandise available. Best of all, you can find these products at incredibly low wholesale prices at VapeRanger. Make sure to check out our hottest brands and top 15 best-selling products if you’re planning to fill your shelves.
The second list is a series of tips to follow to find sensible products for your online vape shop and overall business model.
TABLE OF CONTENTS
Best Vape Juice Brands & Vape Products
How to Choose the Right Product
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Best Vape Juice Brands & Vape Products
The following is a list of a few of our best-selling vape products, all at incredible wholesale prices you won’t find anywhere else.
Peach Pear E-Liquid by Juice Head
Strawberry Watermelon by Candy King e-Juice
Heisenberg Menthol by Innevape e-Liquids
Fuji Apple Strawberry Nectarine by Pachamama e-Liquids
How to Choose the Right Product
Identify Customer Pain Points
Products and services will only do well in the market as long as they solve a customer pain point.
For instance:
E-juices solve the common pain point of having to inhale tobacco smoke in order to consume nicotine. With e-juices nicotine, consumers have an alternative to smoke and tobacco mixed in the same product.
But now that vaping has become such an important industry, customer pain points become increasingly difficult to find. Especially when customers are so knowledgeable of the product. That’s where your knowledge comes in. Perhaps the vape mail ban is a pain point you can make more tolerable for your customers, or maybe there’s something you can do to facilitate delicious e-juices without breaking the flavor ban law.
Whatever it is, you’ll need to combine creativity with a reputable wholesale supplier like VapeRanger that can elevate the way you choose products.
See What Is Trending & Capitalize On It Early
The vaping industry is rapidly growing regardless of the obstacles that new regulations pose. This means that trends quickly come and go.
You must be on top of new industry trends and be among the first to capitalize. There is risk involved, but no reward is without it.
A good example of a growing trend is Tobacco Free Nicotine (TFN) vape products and also the Freebase E liquids.
Sell Products That You Know Of / Products You Can Sell
Why would anybody want to purchase their vape products from you? Or better yet, why would anybody purchase vape products from someone who knows less than they do?
You want to make sure that your staff knows their stuff. This ensures that they know exactly how to talk to customers because as a salesman, they too are consumers of their products. They can empathize, and therefore can be of better service.
More importantly:
Your sales team should know everything about the products they’re selling. Make sure your team has real training on the products you distribute. Selling a product you know nothing about is counterproductive.
If it’s a new product innovation, communicate this to your customer and don’t hide the fact that it’s new for you too.
Read Customer Reviews On Products
Before committing to a brand or product line, read up on what users have to say about it. Don’t forget, you will be catering to them. It’s helpful to know that what you are pitching to your client has already received approval from the public.
Use Keywords to Find Opportunities
If you’re looking for new vape products and trends, continue using the same techniques already used to market them. SEO keywords don’t only allow you to market your products effectively, they are also useful for finding them.
If you analyze the online customer searches, you’ll find the most coveted products on the market, allowing you to choose the right ejuice or product for your vape shop.
However useful, this technique could also be a double-edged sword. By following the trends you are not necessarily finding the best products on the market. Use keywords as additional tools, not the sole decision-maker.
Choose Products With Profit Margins That Make Sense
Of course, choosing the best vape juice brands makes a lot of sense if you want to deliver quality. But sometimes the brands considered the best might not carry products with preferred profit margins.
You’ll want to ensure that your shelves hold a healthy balance of popularity and profitability. Remember, just because an unpopular brand has better profit margins, it doesn’t mean you don’t have to be careful and choose wisely.
Find Related Products that Work Well Together
If you’ve ever shopped online, you are acquainted with phrases like ‘frequently bought with…’ or ‘other consumers also bought…’. This is called up-selling and it’s the practice of using one sale to close another.
To upsell a customer, you need to carry products that pair well together. For instance, a CBD vape additive to a consumer who has demonstrated intrigue into CBD. But if you don’t carry the additive, you won’t be able to up-sell. Choose products that you can sell together as part of a combo or a compliment, and watch your revenue grow!
