Email Marketing Tips to Boost Revenue During the Holidays
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Email marketing during the holidays is essential for all retailers, especially for vape shops. During the holiday season, more customers will visit your store, you'll see a spike in purchases, and you'll gain new subscribers to your email list. That's why it's so essential to revamp your email efforts.
In this blog, we'll look at four different holiday email marketing ideas for vape shops that will take advantage of the season and are sure to boost your revenue, get higher open rates, and increase engagement.
Table of Contents
- Implement automation to your holiday email campaigns
- Establish your email schedule
- Integrate the holiday spirit into your email campaigns
- Segment your list for customized content and more engagement
- Conclusion
Implement automation to your holiday email campaigns
The holidays are busy for every marketing department, so why not automate some of your emails? By automating welcome emails, reminder emails, birthday, or loyalty program emails, you can clear up your calendar and focus on other aspects of your marketing program.
It's also vital that your automation flows take the season into account, especially when creating automation flows for abandon cart and welcome series emails.
Revamp abandon cart flow to fit in with the holiday season.
Abandoned carts flows during the holiday season will need to be revamped with the holidays since more customers will visit your online vape shop. While you probably have a standard discount to entice shoppers to finish their purchase, you should re-consider changing the discount. You can offer a higher discount to generates more sales, or you can lower it if you feel that with the influx of new customers, you're not generating enough profit.
Another thing to look at is using different offers other than discounts. Things like free shipping or perhaps additional points in a loyalty reward program can also work to convince new customers to finish their purchase.
Include seasonal products on your welcome series flow.
Just like you examined and changed your abandon cart flow, your welcome series flow will also need to be changed to fit in with the season. Many seasonal e-juices become available during the holidays, so why not highlight them in your welcome series. As soon as a new customer subscribes to your email list, show them the latest offerings, and see if they bite.
New products frequently launch during the holidays, so it's important to highlight new pod systems, box mods, and devices with your welcome series flow. These may be the devices your customers are looking for.
Establish your email schedule
When to Start
You'll want to start at least a month in advance and continue from there. The most important thing here is to create enough hype for your customers to anticipate your sales event. You can do this by generating an early pre-holiday sales event or communicating to your customers the savings they can expect when the holiday season rolls around.
How many emails should I send?
The number of emails you send depends on the number of emails you have sent throughout the year. If you have been relatively quiet, you won't want to overdo it since that can lead to unsubscriptions. We suggest you take a look at all the emails you have sent from January to November and multiply it by three, and this is the max number of emails you should send throughout the holiday season.
Post-Holiday Follow-Up
It's also important to follow up on your customer post-holidays. With a simple email (or perhaps even a post-holiday sales event), you can finally convince those customers who did not spend money during the holidays to spend it on themselves.
Integrate the holiday spirit into your email campaigns
Why not spread a little holiday cheer with your emails? By using seasonal themes and icons with your email design, you can get in on the spirit of the season. This action increases your open rates and email engagement while increasing your revenue now that more customers will be reading your emails.
Design
Using holiday themes like turkeys, Santa Claus, and champagne bottles, you can let the customer know right away before they even read a word of your email. No doubt they will immediately think of holiday sales and discounts by the themes and icons you choose to use.
There are also tons of online resources that offer free holiday-themed email templates that you can use and change to make them fit your brand.
Subject Lines
Good subject lines during the holiday season are paramount. You can come up with excellent holiday email subject lines that have higher open rates by:
- Playing with holiday themes.
- Directly writing the discount percentage in the subject line.
- Using festive emojis.
- Keeping them short and the point.
- And using personalization to get your customers' attention.
Segment your list for customized content and more engagement
Another powerful way to boost revenue via email marketing is to segment your audience. By segmenting your audience, you can speak to their specific interests and personalize their email experience.
Which segments to consider?
You can segment your audience by previous purchases, frequency of purchases, and demographics.
With previous purchases, you can segment buyers who exclusively buy e liquids from customers who only purchase devices. You can then target them with specific discounts on either product, which can make your emails more likely to convert.
By segmenting your emails by frequency of purchases, you can reward loyal customers (who are more likely to purchase products) with exceptional coupons and discounts while separating them from customers who only buy around the holiday.
And finally, by segmenting your audience by demographics, you can even send gift guide campaigns via email depending on the gender of the customer.
Conclusion
We hope you can put these holiday email marketing ideas for vape shops to fair use with this blog. By segmenting your audience, integrating holiday spirit in your emails, and implementing automation, you can take full advantage of the holidays.
