How to Prove Expertise and Knowledge In the Vaping Industry With a Solid Blog Strategy

Industry expertise, knowledge, and an engaging writing style are the main building blocks to keeping users interested in your content. At least when it comes to written content.

Even if your blogs are just meant to bring in traffic and drive conversions, you’ll still need them to tick all of the boxes mentioned above to convince a reader of making a purchase through your online vape shop.

However:

The question remains; How can you prove expertise and knowledge consistently? It’s no longer a question of how to write a single blog post that defines the meaning of industry expertise, it’s how to develop a blog content strategy that does it regularly.

Even more importantly, how are you going to convince your audience that you have experienced working knowledge of the topics you are discussing in your blog posts? Remember, solely owning a vape shop is not enough to generate trust in a reader, and it certainly does not mean that you are an expert in the vaping industry. At least not in the eyes of most potential clients. 

You should assume that your proven industry knowledge skills are the main reason readers are visiting your blog in the first place.

The point is:

Establishing industry expertise and knowledge is and should be your main goal with anything you do. Not just your blog posts. This will make your clients feel, not only that they can make a purchase with you, but that they should make a purchase with you and not with your competitors. We’re here to help you do exactly that.

TABLE OF CONTENTS

Why Is It Important to Prove Expertise?

How to Prove Expertise and Knowledge in the Vaping Industry?

Conclusion

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Why Is It Important to Prove Expertise?

We’ve briefly touched on the subject in the introduction above. But let us get into the ‘weeds’ of it now. There are 3 main reasons why you want to learn how to develop expertise and knowledge in the vaping industry:

1. Ranking Higher on Google Searches

Ranking higher on strategic Google Search queries will allow you to reach a wider audience. Part of doing this is targeting the right keywords and topics, but a huge part of it also has to do with whether or not Google perceives you as a vaping industry expert.

It’s your job to build thought leadership and authority that enables you to rank higher. If readers consider you an authority on a subject, your claims gain validity and people will eventually seek them out more and more. The better your authority is in the industry, the higher your content will rank for related search queries.

And the higher you rank, the more traffic you’ll drive to your blog. Now it only becomes a question of convincing your visitors of becoming clients.

2. Selling More

The more authoritative you are to Google, the higher you’ll rank. The higher you rank, the more traffic you’ll drive. The more traffic you drive, the higher the chances of conversion.

That statement alone is reason enough to build your expertise and authority. When you’ve built enough trust with your audience, your claims become more valid and the power of persuasion you possess will inevitably become stronger.

Remember:

Your goal is to make the audience trust what you are saying. And that includes persuading them to buy from you. It’s also important to note that persuasion doesn’t have to be sneaky, persuasion can be honest and upfront.

3. Step Ahead of Competition

There are tons of phony websites out there that are trying to trick you into purchasing from them. The main driver behind building industry expertise is to convince your audience that you are not one of those phony websites.

If you’re able to prove expertise in the vaping industry, then readers will likely prefer your blog to those of other competitors. And as long as this keeps happening, the more your traffic will continue to grow.

How to Prove Expertise and Knowledge in the Vaping Industry?

The above are the reasons why you want to prove your expertise in the vaping industry. But below we’ve cited the 4 things that should not miss in your content strategy to make it happen.

1. Sounding Professional

Read up on the subject you plan to write about. Be detail-oriented; This means no grammar mistakes and consistency in your claims. Make sure you are not spreading lies about the vaping industry without noticing you are doing it. You can ensure this doesn’t happen by making sure all of your sources are authoritative.

2. Hire the Right Writers

Whether it’s you doing your writing or third-party freelance copywriters, you want to make sure that the people doing the writing know what they are talking about. It would make no sense to put all this time and effort into building a professional-looking brand just to throw all that effort down the drain by putting out content that simply doesn’t cut it.

Having writers who are already recognized by Google as expert sources is also a huge plus. This will not only make your writing better, it will also affect your traffic and authority positively.

If you are not hiring writers, worry not, you may also be a great choice as a writer. Chances are you already have a few years of experience in the vaping industry under your belt but you don’t have the online authority to back it. 

Well, there isn’t a better way to build it than to simply start writing about it. So make sure you are mentioning your experience in the posts you create and bit by bit you can make yourself a name in the industry.

3. Collaborate

Perhaps the most difficult part of proving industry knowledge is being able to collaborate with existing thought leaders. We’re talking about interviewing and quoting thought leaders in your work, or backlinking to their websites and getting backlinks from their blogs to yours. 

These strategies will prove expertise and knowledge but may also affect your traffic positively if the thought leaders you work with drive a lot of traffic. Even better, if you chose the people you collaborate with strategically, this might even be reflected in a better conversion rate.

4. Constantly Improve

Make sure that the content you are putting out fulfills your audience’s expectations. Perhaps you won’t be an industry expert at the beginning, but you’ll want to see progress as you continue to create and publish content. This doesn’t include proving expertise alone, it also means adjusting your content to your client’s interests and the industry itself as it evolves.

Conclusion

Proving your expertise in the vaping industry is important because it allows you to grow your following, and ultimately grow your business along with it. Being able to prove expertise and knowledge on the content you publish will serve as a tool for traffic improvement and conversion boosting. And although proving your expertise can be a formidable obstacle, it is far from an impossible one to clear.