How to Optimize Keyword Research and Boost Your SEO Gains

Why are you creating all this written digital content? There must be a reason why vape shops and other online businesses spend so much time creating content, right?

Well, the reason is simple: You create content in order to drive traffic to your website. In today’s modern world, traffic is just a fancy word for ‘potential customers’,  people that could purchase your product or service online.

So, now you know why brands and companies create written content, but how does this improve their website traffic? By writing a blog on a subject that potential customers could be searching for online, you increase the possibility of introducing your products to a new client. This is called organic traffic.

You might have noticed that when you do an online search for any topic of interest, you use specific words to obtain the information you’re looking for. As an online vape shop owner, it’s your job to know what those words are before creating the content that will drive organic traffic to your website. These are called SEO keywords, and what follows is the way to do proper keyword research.

What is SEO Keyword Research?

SEO keyword research is how you’ll be able to identify what your audience is interested in, be that juices, devices, etc. Keyword research is done by your SEO team to identify the phrases or words that are popular with your target audience's online searches. By using these keywords, you’ll be able to rank higher in search engines, making your website more visible to potential clients both new and existing.

But there are a number of types of keywords. Some keywords are already taken by your competitors, so even if you use them, you might not get the results you’re looking for. That’s where keyword analysis comes in.

How to Do SEO Keyword Analysis

Some keywords are more competitive than others. We’ll explain: while certain keywords might obtain better results if many other companies are using them, chances are you won’t rank above them in search engine results by using the same keywords.

In other words:

You would be nulling the entire purpose of SEO keywords, which is to get higher rankings and therefore increasing your chances of grabbing the attention of potential customers and driving conversions. These are the steps you should follow for a proper keyword research analysis:

There is a wide range of both free and paid keyword research tools online. These are usually very straightforward to use and allow you to learn what keywords other competitors are targeting. Tools like Google Search Console allow you to find keywords and identify their search volume and relevancy for the search trends you’re planning to target.

Of course, Google is not the only keyword tool out there. There are tons to choose from, it’s just a question of identifying which ones provide the best results for your business.

With the tools mentioned above, you’ll be able to identify keywords that have a high search volume and low keyword difficulty-this is the sweet spot. These characteristics allow you to pick out keywords that aren’t too general or too specific, helping you increase both traffic and the quality of that traffic.

Make sure you’re not only prioritizing keywords because they have good search results or because they are competitive; choosing the right words is not a solely mechanical process. You must also make sure that the words or phrases you use are relevant to the type of content you’re creating.

Wrapping Up

Ecommerce businesses are becoming more and more competitive with every year that passes. This includes online vape shops like yours and ours, even though we’re a wholesale vape shop. That’s why you need to own your SEO strategy and make sure that the keywords you use are actually helping you accomplish your goals. That’s why we’ve provided this short guide to cover the basics of keyword research and keyword analysis.