How to Increase Conversion Rate for Your Online Vape Store

The term ‘conversion’ can be extremely vague. This vagueness has less to do with the term ‘conversion’, and more with the action, online retail businesses associate it with. 

This happens because a conversion has an extremely flexible definition that online businesses can use to describe several different actions.

You may know it’s a benefit to learn how to increase your website’s conversion rate, but don't know exactly what that means. If so, then it means you need to define a goal for your eCommerce business.

For instance:

Because we’re both in the same business (selling vaping products online), we’ll assume that your main goal is to sell as many products as you can.  A conversion here probably means an online sale of a specific product in your product offering.

But the definition doesn’t end there. A conversion could also be a signup for  your weekly newsletter, a mention on social media, or a customer referral. Whatever the conversion is, we’re here to teach you how to boost conversion rates for your online vape shop.

11 Ways to Increase Conversion Rate for Your Vape Shop Right Now

1. A/B Testing

A/B testing is a user experience practice that allows you to determine which version of a specific product works best. It is used often in eCommerce and the idea is to put two different versions of the same website against each other and measure their online performance.

You can use A/B testing on your online vape shop to determine which headlines, layouts, offers, and media applications work best and may boost website sales quickly with conversion rate optimization.

Headlines are specifically important when it comes to online sales and conversions. A/B testing helps determine the best length and tone, and whether or not the use of statistics or numbers in the headline increases conversion rates.

2. Make Sure Your Value Proposition Actually Adds Value

The value proposition is the reason a visitor will make a conversion or not. The value proposition can stem from the product you are selling to the value that the customer gets from buying that product from you rather than your competitors.

Given the nature of your business as an online vape shop, it’s likely that the product-related value proposition is not different from the competition so you’ll have to bring other things to the table. Potential differentiators could be quicker and better customer service, or being the first to stock the latest vaping devices and e-juices. 

That said:

Whatever your value proposition is, it’s your responsibility to ensure potential clients know exactly what it is you’re offering that is different from other suppliers. The best way to do this is by ensuring that your online copy is clear and targeted.

3. Define Your Sales Funnel and Follow It

The sales funnel is usually divided into three different stages; Awareness, Consideration, and Decision. These stages define the phase of the sales funnel where a potential customer finds themselves.

The sales funnel is important to improve conversion rates because it tells you the type of content you should be sending to a specific customer base. For example, if your customer has already made several purchases for berry-flavored e-juices, then they are likely in the Decision stage and you’ll want to target them with sales emails advertising new berry-flavored products. But if that same customer has never made a hardware purchase with your website and has recently demonstrated interest in a vaporizer, then it could mean they are in the Consideration stage. 

4. Write Clear Product Listings and Other Sales-Focused Content

Quality product listings should let the customer know three basic things:

• What the product is (ml of e-juice, flavor, etc.)
• How to use the product
• The benefits the product adds to their vaping routine

Crystal-clear product listings help improve conversion rates because the customer can make a decision on the spot rather than investigating further online or calling a  customer service hotline.

5. Make It Easy to Make a Purchase

When a customer visits your website with the intention to buy,  make it as easy as possible for them to go through with their purchase and consequently increase the conversion rate. There are a few standard best practices you can follow to accomplish this:

• Make your website feel trustworthy
• Make your website mobile-friendly (most online purchases are made through a mobile device)
• Disable pop-ups that can become annoying and trigger cart abandonment
• Keep your inventory updated
• Provide quick and effective customer service (onsite chats are a great idea)
• Enable guest purchases
• Provide different shipping options and prices
• Don’t ask customers to fill in long purchase forms before every purchase; try to keep these as concise as possible
• Design your website to be easily navigated throughout the purchasing and checkout processes
• Remove distractions like unnecessary headers and irrelevant images from your website

6. Offer Client Testimonials and Reviews

Making your website feel trustworthy goes a long way. Building up a good reputation takes time but having a website deserving of one can be done instantly.

A great way to accomplish this is by including positive client testimonials and reviews. This allows a potential client to decide and know if the product they are looking to buy is necessary and reliable.

However:

Client reviews can go south quickly. That is why you must stay on top of them and use them as helpful insights into solving common problems your clients are having with your business.

If reviews are good and helpful, then they are a great tool to help boost conversion rates.

7. Check Out Your Competition

Working on your value proposition is important but ensuring that it is better or communicated better than your competitors makes the difference. The last thing you want is for clients to choose a competitor because their website is easier to navigate, provides better information, or has better pricing and shipping methods. Ideally, you’ll improve or  match your competitors’ offerings.

8. Offer Guarantees to Clients Where Possible

Product guarantees are important and you should offer them whenever possible. These could be an extended product warranty or a moneyback guarantee. But guarantees can also be linked to services like free shipping and delivery, or a personal shopper service with every purchase of X amount and above.

Because you run an online vape shop and it’s not totally up to you to define product guarantees, it makes more sense to put extra effort into offering attractive service guarantees.

9. Only Add Pop-Ups Where It Makes Sense

A well-placed pop-up could trigger a conversion but an annoying pop-up ruins one. Pop-ups are meant to drive sales for specific marketing campaigns or new product launches, they’re not meant to annoy a visitor who wants to skim through your website. 

10. Include Third-Party Sign Up Services

Allow your customers to log into their account on your website or to create a new account by using social media platforms such as Google or Facebook. This makes it easier and more convenient for the customer to make a purchase, but it also gives you an idea of who your customers are and how you can provide a better service. Which ideally would result in more sales. 

11. Write Strong CTA Copy

A CTA button is usually looked over as something you can write easily. The truth is that having ‘I Want This Discount’ works better than simple ‘Purchase’ or ‘Buy Now’ buttons. It is ideal for a CTA button to provide a need or desire of the customer.