How and Why You Should Include Gift Guides On Your Vape Shop
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A holiday gift guide for vape shops can increase revenue, boost traffic, and grow your customer base, but how do you go about making a vape shop gift guide, and why are they so effective in accomplishing the things mentioned above? That's what this blog will explore, why you should start creating gift guides every holiday season and why they're so essential to increasing sales in the fourth quarter.
Table of Contents
- Why You Should Use Gift Guides to Boost Your Vape Shop's Sales
- How To Organize Your Gift Guide
- Which Products to Include
- Assist Vapers During Holiday Shopping
- Make It Easy To Access
- Conclusion
Why You Should Use Gift Guides to Boost Your Vape Shop's Sales
Gift guides are an excellent opportunity to offer your vaping merchandise to customers actively looking for your products. Gift guides are also easy to write and don't take too much of your time. They are an ideal asset for relatives or friends of vapers who might not understand vaping but want to learn just enough to give an appropriate gift for the vapers in their life.
Vapers look to curated guides for inspiration and to save time.
Gift guides also help vapers plan their holiday shopping. They can discover flavors they otherwise wouldn't have considered or devices they might not have known about with gift guides. Like any other hobby, vaping enthusiasts always actively look for information regarding it. Gift guides are perfect for this.
How To Organize your Gift Guides
Holiday gift guides for vape shops shouldn't simply be lists with random products. They should be curated, carefully arranged, and organized by categories.
Arrange Your List in Different Categories
Some of the categories you can use to arrange your vape gift guides include:
- By type of device: Whether they be box mods or pod systems, including the bestselling devices of the year as a gift guide is sure to garner interest.
- By Price: Most shoppers have a budget in mind when shopping. Vapers are no different. Here you can include a gift guide, for example, the best vaping gifts under $30.
- By Flavor of E-liquid: Another way to categorize your gift guides is by the flavor of e-liquid. An example would be "The best custards flavors of 2020."
- By Skill Level: Just like in any hobby, in vaping, there are different skill levels. For veterans that build their coils, you could make a vape gift guide with the latest rebuildable dripping atomizers while also making a gift guide for complete beginners that only includes the easiest to use vaping items, like disposables.
Which Products to Include
When writing your gift guide, you'll need to assess which products you'll want to include since there is a higher likelihood that they will convert. You can pick underperforming items you have a high inventory of or new arrivals (new box mods, for example) that you wish to move quickly. Bestsellers are bound to be picked by vapers.
Assist vapers during their holiday shopping.
As mentioned above, you should remember that gift guides are created to aid vapers and vapers' relatives in finding that perfect gift. That's why when creating them, you should remember to include proactive honest advice, try to educate your customers, and write detailed descriptions that help your customers buy the right gift.
Offer honest advice.
When writing your gift guide, be clear about the product's strengths and weaknesses. Tell your audience precisely for whom the gift is intended. For example, a coil building kit for a vaper who has just started and only uses a JUUL would be too advanced. Plus, they would need a box mod and a rebuildable atomizer. Remember to offer honest advice when writing your gift guide, and don't just include an item in the hope of selling it.
Educate your customers.
Another goal you should have with your gift guides is to educate your customers. This goal is especially true when your readers aren't vapers themselves, which means that the jargon and terms used in vaping will be foreign to them, which is highly possible since they might be reading the gift guide to give rather than to buy for themselves. When writing the gift guide, remember to keep things as simple as possible and educate your readers first before selling them the devices.
Write detailed descriptions.
Finally, after offering honest advice and educating your customers, a detailed description with the right specs and features that includes high-quality photographs will be the sales pitch to make the reader purchase your vape goods.
Make it easy to access.
Your gift guide should also be easy to access. It should live on a responsive web page for mobile and desktop access and include clear images and readable text. It would help if you also promoted it on both your email newsletter and your social media.
Strategically target your gift guide.
Since you'll be sending your gift guide or guides via your email newsletter, why not segment your audience using your email software? This way, you can strategically target your audience and send them the gift guide that matches their price range, skill level, or device type.
Offer a seamless user experience.
Finally, remember also to prepare your website for the upcoming traffic. Make sure the pages for the products you chose are working and are in stock. Please make sure there are no broken links in the gift guide or the product pages, and finally, make sure you have plenty of options when it comes to making payments. In other words, provide a seamless user experience.
Conclusion
All in all, we hope that with this blog article, you can create your very own gift guides to promote your online vape shop and your products, and in the end, increase sales, boost traffic, and grow your customer base.
