Could the Updated Partnership Between PSG and GeekVape Continue To Give Vaping a Better Image?

Geekvape is one of the few brands in the vape industry that has actually made its way into mainstream marketing on a worldwide scale. The brand’s partnership with the professional soccer team Paris St. Germain is the most important example of their influence and the reason why Geekvape is a case that should be studied by vape businesses across the globe.

What Is Geekvape?

Geekvape is a world-famous vape tech brand known for its innovative approach to product design and manufacturing. Geekvape was founded in 2015 and headquartered out of Shenzhen, China, a city known as “the Silicon Valley” of China. I was actually fortunate enough to live in Shenzhen for a few years and let me tell you, the tech industry in this city is steps ahead of anywhere else in the world. This, along with China being the world’s number one vape products producer, makes Geekvape incredibly competitive just because of where they’re located.

But Geekvape is not a brand that’s ahead of the curve just in terms of technology. They’re also a must-know benchmark when it comes to vape marketing. We say this because Geekvape is one of the only vape brands to make its way into professional sports, even more impressively doing so by collaborating with one of the biggest soccer teams in the world, Paris St. Germain (PSG).

Why Is the PSG Partnership Important?

The partnership between Geekvape and PSG has already been around for a while, but it was only in January 2023 that both brands announced their partnership renewal, making it the second time that both parties agree on a sponsorship deal.

Geekvape is an outstanding case and one that you should know if you´re a part of or have a business in the vape industry because the brand is one of the few that actively promotes vaping products as a healthier alternative to smoking, where other brands are unable to do so or refuse to do so from fear of repercussions. But Geekvape does it, and does it using platforms that actually draw eyes, like professional sports, towards our industry.

Conclusion

The continuous collaboration between both brands is incredibly important to the vape industry as a whole for a few reasons. It allows vape culture to reach so many more eyes and ears around the world when an enormously popular brand like PSG attaches its name to it. This sets a standard when it comes to vaping and changes popular opinion on a mass scale. Something that is not possible on a national level due to regulations.