The Ultimate Guide to Product Tagging for Your Vape Shop
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Online shopping has grown exponentially in the last 10 years. Several reasons are accredited for that increase. Perhaps the most recent reason: Covid 19.
With the increase in online shopping, retailers have been forced into new tasks like online catalog management.
Catalog management is the process of organizing product offerings. Managing specific products makes them easy to find by consumers.
In physical stores, this requires organizing vape products on the shelf by flavor, brand, e-juice type, or any other relevant feature used to classify products. Catalog management also includes updating product names and optimizing general product data. For instance, if a brand changes its name, you might want to update its listing on your inventory management system.
The same strategies apply to eCommerce catalog management. You want to make sure that your products display the correct name, categories, brand, color, flavor, and any other relevant information the buyer will need to find a specific item.
These are all examples of product tags.
Using product tags not only helps your potential customers find what they’re looking for but also helps SEO teams drive more traffic to your website. Product tagging helps online vape shops like yours market products across multiple channels and increase product exploration among visitors which subsequently drives up conversion rates.
TABLE OF CONTENTS
What Is a Product Tag?
Tips for Product Tagging
Why Product Tagging?
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What Is a Product Tag?
Product tags are descriptive product labels that organize products either physically or digitally. Product tags may include the name of the product, barcode, SKU number, color, flavor, and any other relevant product information that your staff or clients can use to find a specific item.
Tips for Product Tagging
Great examples of product tags always involve descriptive tags that allow the customer to find the product they’re looking for even if they can’t remember the product category or brand.
Not to say that you shouldn’t be using tags for the product category or industry-specific descriptions, especially in the vaping industry where consumers know exactly what they like and from which brand.
Use Descriptive or Attribute-Focused Tags
A great tip: always use descriptive or attribute-focused tags. Take our Naked 100 Vape Juice range as an example. Because ‘flavors’ is one of the most used tags among vapers looking for e-juice, the Naked 100 line uses tags for the flavor of each bottle.
Perhaps our best-selling e-juice is the Naked 100 Lava Flow, whose flavors include coconut, strawberry, and pineapple. It also is tagged in a way so that anyone looking for those flavors will find it as part of their product search results.
But that’s not where attribute-focused tags end. If you’re looking for disposable vape pens, it’s likely the product tagging system will change. Take the best-selling Alphaa Sigma disposable as an example.
While it does carry many flavor-oriented tags, it also has tags to describe the specific product’s attributes like the number of puffs it may provide or the amount of e-liquid in the tank.
Use Category or Sub-Category Tags
Because you are in the vaping industry you probably know that tobacco free nicotine (TFN) vape products are easy to market. Because they are tobacco free, laws and regulations are less strict and more companies seem to be rallying behind TFN product launches.
Take the Mystery TFN Vape Juice by Air Factory for example. While it does have attribute-specific tags, it also has a category or subcategory tag for ‘TFN’.
While the TFN tag may also be considered an attribute tag, it is definitely a growing product category in the vaping industry. So whenever you identify categories or subcategories that are turning heads like TFN is, you’ll want to draft up product tags for them.
Use Industry-Specific Product Tags
There are some effective words that can be used as tags that apply only within certain industries. The vaping industry is one that has a lot of industry-specific slang being thrown around by frequent consumers (vapers).
Even if it’s not slang, industry-specific words like ‘vape kit’ are always useful. One of our bestselling Vape Devices is the GeekVape M100 which has two simple tags: ‘vape device’ and ‘vape kit’.
Another example of product tags like this one is ‘Sub Ohm’. Tags like this could help customers filter products more accurately. For instance, when you type in ‘sub ohm’ on our search bar, the first product that turns up is another one of our best sellers; the GeekVape L200.
Why Product Tagging?
Every time a store receives new products, they need to be digitized for the online catalog. This process involves creating relevant data for the product.
Before you create product tags without a purpose, you need to standardize the tag creation process. Unorganized tags will have the opposite effect on your business. Instead of organizing your catalog, they make it more difficult to navigate and potentially lose you online sales.
You need to ensure that the digitization of the product is done promptly. Whether this means creating a new SKU or marking the product as ‘back in stock’, you’ll want to act fast.
If your eCommerce store operates with a search bar, then product tags are even more important. Incorrect product tagging means incorrect search results. And incorrect search results mean an unsatisfied customer that is likely to leave the website and shop elsewhere.
Incorrect product tagging could also result in cart abandonment or returns.
It is also important to bear in mind that sometimes customers search for products in a way that isn’t intuitive. You have to think like a customer when you set up product tags.
