How To Make Your Vape Shop More Welcoming to Clients

As a vape store owner, you already know that keeping your clients happy keeps your business going. Part of this is ensuring that your store is as welcoming as it can be. By following these tips, you’ll be able to tick most of the boxes that customers are expecting you to tick. 

Online + Email Marketing

A successful vape shop business plan must include an effective SEO strategy that targets the type of clients you want to reach. Running a successful vape shop today requires a social media presence and a strategy that places that presence on the right track.

A business URL that you keep up to date with your available stock will allow your customers to know exactly what they can get from you, at what price, and when they can get it, regardless of whether these are solely online customers or people that also visit your brick-and-mortar store.

Email marketing will also allow you to make your customers feel special with exclusive discounts and important stock information. This will boost customer loyalty and will also help you push sales.

All of this allows your clients to feel more at home and make the overall shopping experience at your store more enjoyable.

Social Media + Influencer Approval

Similarly to the first point on this list, social media presence is important. Most people, especially the younger generations, get most of their information from social media. It’s extremely important for you to have one in order to reach this audience, however, you’ll need to be careful since vape regulations tend to be very strict when it comes to social media.

Influencer strategies are a huge part of the most successful vape shop social media strategy. Influencers that endorse your place of business are a great way to get your brand name out there without having to deal with too many obstacles.

Blogging

There’s a reason why we’re writing this blog. Not only do we intend to have an online presence that drives organic traffic, but we’re also looking to make your shopping experience with us more enjoyable. The more information we can offer that will help you, not only makes your life easier but makes our business better.

To make your vape store more welcoming, you’ll want to emulate that strategy and give your clients as much helpful information as possible.

Comply With Local Regulations

Being successful in the vape shop business requires learning and complying with local regulations. If you don’t, you’ll be risking a fine.

On the other hand:

The more you comply with regulations, the better you’ll be able to satisfy your customers’ needs and expectations. Nobody wants to buy products, especially vape products, from a business that does not comply with safety regulations.

Location, Location, Location

We’re sure that your vape shop business plan template includes a 5-star location. However, the optimal location is not only where you find the most traffic. Locating your shop strategically depends on your niche, their preferences, and how pleasant the location is for them.

For instance:

It’s likely that clients that want to chill and vape at your location don’t want to be in a high-traffic place where parking is difficult.

Plan Your Restocks Accordingly

As a client, a huge part of a pleasant vape shopping experience is being able to find everything you’re looking for. That’s not always the case, but if you’re planning your restocks ahead of time you’ll be able to diminish the amount of out-of-stock products without hurting your pocket.

Choose the Right POS System

Having a good POS system is one of the most important decisions you’ll make. The POS system you choose will determine how customer-friendly your checkout experience will be.

On top of that:

A great POS will also allow you to capture important customer information that will help you optimize your staffing processes and inventory management.

Hire Vape Experts That Prioritize Customer's Experience

One of the most intuitive and important tips on how to run a successful vape shop is having staff that can point your customers in the right direction. There’s obviously an adaptation period for any new hire, but you’ll want to make sure that anyone you hire knows what they’re talking about and has a tendency to treat people with respect.

Furnish Appropriately

Lastly, you’ll want to furnish your vape store as comfortably as possible. Remember, many of your clients come here to relax and try out new products. So having a place that makes them feel at home is a huge deal. Get some couches, a TV, music, proper lighting, and if possible an outdoor vaper’s lounge for the summertime.

Conclusion

Making your vape store more welcoming to clients goes far beyond furnishing and location. There are multiple things you can do to keep your customers coming back. This includes everything from physical layouts to online marketing strategies.