How To Encourage Customers To Write Reviews For Your Vape Shop: A Quick Guide

Believe it or not, customer reviews have a huge impact on your vape shop. Numerous studies point to the fact that reviews influence the purchase decision of customers who are on the fence, and customers also use reviews to get a sense of what they can expect when they shop at your vape store. 

That’s why it’s so important to get reviews from customers. But how do you convince customers to leave a review on your vape shop and your products? The answer lies in this blog. From why they are important to obtaining them, we’ll cover a variety of review-related topics you need to know to receive reviews organically. So if you’re ready, let’s dive in.

Table of Contents:

Why Should You Encourage Your Customers To Submit Reviews For Your Vape Products

Things to Consider When Collecting and Managing Your Reviews

How To Get Your Customers To Write Reviews

Mistakes to Avoid When Writing Reviews

Conclusion

Why Should You Encourage Your Customers To Submit Reviews For Your Vape Products 

There are many reasons why you should encourage your customers to write reviews for your vape shop, but today we are going to talk about four that stand out. Those four include that they help with SEO, they improve brand reputation, influence purchasing decisions, and they can shine a light in areas where you need to improve. 

Reviews Help With SEO

The first reason why reviews are heaven-sent, it’s because they are great for SEO. It’s basically free content created by customers that will help you rank higher in search websites like Google. And they don’t only have to leave reviews on your website; they could also leave reviews on your social media pages or even in the Google map location for your brick and mortar locations (if you happen to have any). Because reviews are like free content, the more you sell, and the more customers write (good or bad), the more content you have that shows Google that your e-commerce store is active and thriving, all factors that contribute to your ranking in the search pages. 

Reviews Improve Brand Reputation

Another reason why reviews are important is that they improve brand reputation. Excellent customer service feedback will improve your standing with would-be customers; if they see that you are reliable and can ship their vape products on time, they are more likely to trust you, leading us to the next point. 

Reviews Influence Purchasing Decisions

Not only do reviews give customers the chance to trust your brand by reading positive comments, but they also can affect purchasing decisions. In fact, according to a 2020 study, the average consumer spends about 13 minutes reading comments. So comments are a huge part of the decision-making process, with another study finding that 84% of consumers trust online reviews just as much as personal recommendations.

Reviews Show Areas That Need Improvement

Another important aspect of reviews is that they shine a light on areas where you need improvement. Just by studying your reviews, you might notice patterns you hadn’t seen before. For example, you could find that a particular vape juice always seems to arrive late, in which case you can examine the issue and correct it, so the next time a customer orders this vape juice, it arrives on time. Also, it’s extremely important to reply to bad reviews and let them know you’re working on a solution; not only will you be creating content for SEO, but you will leave evidence for other would-be customers that the issue mentioned has been or is being worked on. 

Things to Consider When Collecting and Managing Your Reviews

Before asking customers to leave reviews, you need to have a system in place to collect and manage your reviews. With a system in place, you can double your chances of getting reviews and leave no reviews unanswered. First, you can do this by making it simple for the customer to leave reviews and by automating the process and using a review management system or software.

Make It Easy As Pie

The first thing you want to do is make sure that it is easy to leave a review. Next, tell them exactly what they need to do; for example, lead them to the product page of the product they purchased on a follow-up email that contains the link. It could also take the form of a pop-up window that appears after they purchase something. Finally, make sure that they can also leave reviews on their smartphone since they will most likely receive their emails. Whatever you do, make the process of leaving a review last only a few clicks or a few taps in the case of mobile. 

Automate the Process

Let’s be frank; keeping track of everyone that makes a purchase and then sending them a follow-up email manually asking for a review can be exhausting. Not only that, but keeping track of both positive and negative reviews that appear daily can be difficult. This is why we recommend review management software. With a review management system, you’ll quickly be able to sort thru negative and positive reviews, and depending on how robust the system is; it might even integrate with your email software to send reviews after a month has gone by and the vape product has arrived at the doorstep of the customer. These follow-up emails that contain links to the review pages are essential for any vape shop and ensure that the customer can give an honest review of the whole experience, from shopping all the way to how shipping was handled. 

How To Get Your Customers To Write Reviews

Now we get to the reason for why you clicked on this blog in the first place. How to get more reviews, well there are few ways in which you can accomplish this. You can target satisfied customers, offer incentives, send review emails at the right time, or just ask for reviews. 

Target Satisfied Customers

An excellent way to get reviews written on your vape shop’s website is to target satisfied customers. Maybe they’ve just had an interaction with your customer service team, and their problem has been satisfied promptly. In these exact moments, you should ask them to leave a review since they are most likely to leave a positive review. 

Another way in which you can target satisfied customers is by sending surveys via email. After they have read the surveys and responded, you want to segment those who gave your vape shop high scores in the surveys and ask them for a review. Since they think highly of your store, not only will they submit reviews, but these reviews will most likely be positive. 

Offer Incentives 

Another way in which you can receive reviews is by offering customers incentives for writing reviews. Whether they take the form of discount codes, store credit, merchandise, or even free products, you can quickly receive lots of reviews this way. Just make sure the customers write unbiased reviews with their own unique experiences with your vape shop. 

Send Review Emails At The Right Time

Timing is everything if you want to get reviews. For example, if you’re looking for product reviews for your vape shop, as we talked about earlier, the perfect time to send an email with a review request is maybe a week or a few days after the product has arrived and has been tried by the customer. If the experience of using the product is fresh on their mind, they are more likely to write a review. 

Just Ask For Reviews

Believe it or not, most customers are happy to leave a review if you just ask them. According to Shopify, almost 70% of customers will leave a review if asked nicely. There is no magic formula here; you can send a mass email asking for reviews on your customer service, certain products, or the overall experience they had when shopping in your vape shop.

Mistakes to Avoid When Writing Reviews

There are certain things you should avoid at all costs when writing reviews. For example, you want to steer clear of paying for reviews, making your employees write reviews for your vape shop, and spamming customers constantly asking for reviews. 

Paying for reviews is not only a bad idea; it is also illegal. The Federal Trade Commission (FTC) prohibits this behavior, and in the end, not only is it costly, but customers are keen not to trust a vape shop that only has positive reviews. 

Another practice you should never do is making your employees leave positive reviews. Every review should be written by customers since, in some instances, these reviews could also be considered illegal by the FTC. 

Finally, the last thing you should never do is spamming your customers, asking them to write reviews. If you get too needy, you’ll not only be putting off customers, you’ll make them run for the hills, and they will never write a review for your vape shop. The trick to avoiding this is to send emails and request reviews only after positive interactions with customers; this will ensure that they are willing to help you out with a review. 

Conclusion

Reviews are an important part of your business. They influence customers’ purchase decisions and generate trust in your vape shop. Even negative reviews can shine a light on areas you need to improve that would otherwise be impossible to spot from inside the organization. That’s why it’s essential to do your utmost to receive reviews. Hopefully, with our pointers, you’ll be able to receive reviews constantly, and this way, build up an aspect of your business you might have otherwise neglected.