The Best SEO Tools for Online Vape Shops [Monitoring eCommerce Performance]

We often hear about SEO being an imperative part of running a successful eCommerce business. But very little is known about what makes it a necessary part of any successful digital marketing strategy.

Even less is known about the tools one can use to enhance their SEO strategy. Not because there is a lack of knowledge on them, but because most business owners fail to understand what they need to prioritize when designing theirs.

Down below we visit the basics of what an SEO strategy is and recommend some tools that could help you design a better one for your online vape shop. We answer questions like; What are SEO tools? What are the best tools for SEO analysis? And, why is SEO important for eCommerce?

What Is SEO?

SEO stands for Search Engine Optimization. Which at a glance might sound confusing, but says pretty much everything there is to know about it.

SEO is a digital marketing strategy that focuses on getting your business the online traffic it needs to accomplish the end goals. SEO does this by applying methods that allow your website to rank higher in search engine results. This usually refers to Google but it may also refer to other search engines as well.

The higher you rank in search results, the bigger the visibility of your website will be. This may result in new client acquisitions when it comes to online vape shops like yours, or in a bigger brand recognition that validates your vape shop as a trustworthy source of vape supplies.

While SEO can be accomplished by applying a series of SEO best practices for eCommerce, you may also use the help of SEO tools that allow you to optimize your SEO strategy. 

What Are SEO Tools?

SEO tools are software-based mechanisms that help marketers apply useful SEO techniques and investigate the potential of a particular website to rank higher on specific search results. SEO tools may provide information on specific keywords, backlink performance, and general insights into your competition’s SEO performance.

What Are SEO Tools Used For?

The above explanation of what an SEO tool is might have given you an understanding of what SEO tools can be used for. Below we will review some of the most common analyses that can be done with the best SEO tools and why they are important for your overall marketing/SEO strategy.

1. Keywords

A keyword is a word or phrase used to find information when searching for something online. Keywords are one of the most important aspects of SEO and by targeting the right keywords you can make your vape shop visible to potential clients.

Keyword analysis is the process that determines the most relevant keywords or search terms you can use to rank higher on the search results of people who are looking for a specific subject or product. Keyword analysis is also important to understand which keywords your top competitors are using, which ones it makes sense to go after, and which ones are better left untouched.

In other words:

Search engines like Google determine which websites match the queries of their users. The closer your keywords are to those queries, the higher your vape shop will rank for them.

Some of the best SEO tools for keywords include Google Keyword Planner, Ahrefs, Ubersuggest, and many more.

2. Content

Content is the vehicle you will use to apply the keywords discussed above. Content can come in many different forms, some of the most common types of content that online vape shops use are long-form content like blog posts and articles, product descriptions, brand collections, and home pages. By including keywords in the content within these landing pages, you may help those pages to have more visibility under certain search queries.

Website content needs to contain keywords to match the search queries. SEO best practices for eCommerce tells us to use keywords on titles, subtitles, in the bulk of the content, on tags of the content, and even in the names of the images within the content.

However:

Content is not and should not be reduced to keywords. This is called ‘keyword stuffing’ and Google actually has an algorithm that detects it and could result in a lower placement for your content. The content you write needs to be relevant, engaging, and useful to the people who are searching for it.

There are plenty of ways to get exclusive content written. Tools like Verblio (a pool of copywriters) and many other agencies are prime examples of them. But in this case, you can always hire your own copywriters or hire freelancers to write your copy for you.

3. Backlinks

Backlinks are one more piece of the puzzle when it comes to SEO strategies. They are links to your websites that other sites include within their content. This enables you to get traffic not only from search engine queries but from different websites.

A backlink strategy is important because it allows you to drive traffic to your website from other sites that you identify to have visitors who could be interested in the products you offer. Sites with a high amount of traffic can, not only help increase the traffic to your website but may also filter out visitors who are not interested in the products you sell.

Backlinks are a similar SEO element when it comes to looking for a tool; There really isn’t a single tool we would recommend but there are plenty of services out there that allow you to keep track of your backlinks. As for actually building a backlink strategy, the best option will always be to pick your backlink partners strategically.

4. Domain

Domains are there for more than just displaying your company name. Domains need to be used as SEO tools because they help visitors determine whether or not they should click on your website, but they also help search engines decide whether or not your website should be displayed on the search results list for a specific search term.

SearchMetrics is a cool SEO tool that marketers can use to view data and insights that enable them to reach their SEO and Content Marketing goals.

5. Ranking

Some of the best SEO tools for online vape shops can be used to determine how your website and competitor’s websites are performing in terms of search result ranking. Because most search results are linked to keyword performance, ranking tools are often integrated into SEO keyword tools.

There are many ranking tools available. RankingCoach is a well-designed app made specifically for small businesses that could be a good option for online vape shops like yours.

6. Traffic

Tools that help you analyze traffic will tell you where the traffic to your website is coming from, how it’s performing on specific queries, how much traffic you are getting from a specific backlink or keyword search, and even how your visitors navigate through your website.

Following traffic is far from a hassle. Google Analytics provides you with all the necessary information to keep tabs on how your traffic behaves.

7. Social Media

Some tools help you identify how your social media is affecting your website traffic. The best SEO tools for social media will tell you the type of content that is trending on social media for businesses like yours, how many users access your website through your social media, and even what other users are providing links to your content and how those links are performing.

One of the most popular social media tools is Hootsuite. It allows you to easily manage all your social media and drive positive results. However, the social media landscape for vape shops is unstable ground due to bans and restrictions.

8. Providers

Providers are holistically designed SEO tools that offer a wide variety of services and data that you can use to design and track your SEO strategy.

When we talk about providers we are referring to service providers that offer a holistic SEO tool like MOZ, Ubersuggest, and SEMRush. There are dozens to choose from, all with different proposals.

Why Is SEO Important for eCommerce?

SEO has become, not only a tool but a critical necessity for most eCommerce businesses. SEO may help online vape shops, like yours, to increase the amount of organic traffic they generate, and with that, the brand exposure the brand has online. The best SEO tools are those that allow you to do eCommerce performance testing and enhance your SEO strategies based on real-time data. Without a successful SEO strategy, eCommerce businesses are doomed to fall victims to competitors who rank higher on critical search engine results and therefore drive more traffic of potential customers.