How to Create a Buyer Persona for Vape Shops
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Did you know that using buyer personas makes websites two to five times more effective and easier to use? How can buyer personas in email campaigns improve their open rate by 2X and click-through rate by 5X? If you aren’t yet hip to buyer personas, it’s time to introduce them to your eCommerce vape shop.
Buyer personas can accomplish a lot for your business, but what is a buyer persona, and how do you create a buyer persona for vape shops?
Table of Contents
- What is a Buyer Persona?
- The Importance of Building Buyer Personas for Your Online Vape Shop
- How to Create a Buyer Persona for Vape Shops
- How to Use the Information Gathered
- Conclusion
What is a Buyer Persona?
A buyer persona is a fictional character created based on data. In short, it’s a detailed look at what your customers look like—their pain points, demographics, goals, motivations, etc. With various buyer personas of your customer base, you can better understand who your customers are and find strategies to serve them better.
The Importance of Building Buyer Personas for Your Online Vape Shop
There are many reasons why an e-commerce vape shop might want to build buyer personas; the following are the most important ones:
- Impacts your marketing strategy
- It helps you segment your customer base
- Speaks to your customers on a deeper, more meaningful level
Can Impact your Marketing Strategy
With a buyer persona, you can choose the best channels to communicate with your customers. For example, perhaps your buyer persona who spends the most is made up of 30 to 40-year-old men into DIY products and use Facebook most often. That alone can tell you that using other social media channels might not be as effective as Facebook.
Can Help You Segment Your Customer Base
Another reason why buyer personas are great is that they help you segment your audience. Not every customer who shops in your eCommerce store is the same, but certain groups make up most of your audience. By creating customer personas, you can see what these groups.
Can Speak to Your Customers on a Deeper More Meaningful Level
Buyer personas or customer personas can also help you connect with your customer base on a deeper level. Knowing their motivations for buying and the reasons that drive them can create better messaging that resonates with them more deeply.
For example, find that a segment of your customers buy from your e-commerce vape shop because they are trying to quit smoking. Anti-cigarette messaging and content on how e-cigarettes can help them kick the habit could be crucial for creating conversions. So how do you create buyer personas? Well, it all starts with collecting the right information.
How to Create a Buyer Persona for Vape Shops
To build or create a buyer persona for vape shops, you need to gather the correct information to design your buyer personas or customer personas. To do this, you need the following information:
- Demographics: Demographics collects the necessary data of a customer. For example, age, location, gender, education level, job title, career, income, and more.
- Psychographics: According to Hubspot, psychographics refers to personality characteristics, lifestyle, attitudes, principles, beliefs, activities, and interests.
- Online Presence: This refers to the mediums your audience or customer base uses to communicate online.
How to Collect it
There are many ways to collect the information needed to create a buyer persona. Let’s start by collecting demographic data.
Demographics
You can easily collect demographics by utilizing various tools like Google Analytics, Facebook, and your sales data and customer relationship management software.
If your eCommerce vape shop connects to Google Analytics, you can find out all the demographic information you need by going to the tab on the left that says Demographics. You can also click on Geo to find your customers' location.
If you have a Facebook page, you can easily find your followers' demographics by going on Facebook Audience Insights and clicking again on Demographics. Depending on how filled out their Facebook information is, you can get your followers, education, occupation, age, gender, relationship status, etc.
You can finally use sales data and information from your customer relationship management software to find your customers' demographics. Your sales data is pivotal since you'll be able to see how much they are spending and approximate on an income level.
Psychographics
The best way to find out your customers’ attitudes, beliefs, and interests is to ask them. And the best way to do this is by creating a survey. The best way to do this is by incentivizing them with a coupon or discount they can use at your e-commerce vape shop.
Online Presence
To find your customers’ online presence, you can again use Google Analytics, communication channels, social media, or a survey.
With Google Analytics, you’ll find a tab that says mobile; in it, you can see how many people come from mobile and how many people are coming from desktop.
You can also check your social media channels to see how many people are being reached and how engaged they are.
Finally, if you still aren’t sure, you can always create a survey and ask them. Don’t forget to throw in a discount or a coupon to incentivize customers to take the survey.
How to Use the Information Gathered
Now you have your customer’s base demographics, psychographics, and online presence information. Plus, you have created and segmented your buyer personas, you can start to fine-tune your marketing messages, find out which platforms work best, what content will gain more traction, and the offers or discounts that will be most attractive in the future. In essence, with well-developed buyer personas or consumer personas, you can have a picture of who your clients are and cater to them.
Conclusion
Finally, remember that creating buyer personas also includes maintaining them and making sure they are continually updated as your business grows. You might even find that new customers appear during different seasons, which is why it is so important to frequently review the data to correct and collect information on your buyer personas.
