How to Choose the Right Nicotine Salt Products for Your Vape Shop thumbnail image

How to Choose the Right Nicotine Salt Products for Your Vape Shop

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Author: Simon CartagenaDecember 14, 2022

There are several key elements to consider when choosing nicotine salt products for your vape shop.

One of the biggest challenges that retail shops face is being able to find products that tick all the boxes of a solid product lineup: profitability, novelty, trendiness. Salt-based nicotine e-juice is a great example of a product that meets those three requirements. The best nicotine salts are trendy among those who need a stronger potency kick, novel when the manufacturer is operating correctly, and profitable when purchased from a suitable wholesaler.

However:

These three indicators don’t often intersect within industries fortified within expensive start-up barriers.

Fortunately:

Exception: the vape industry. Vaping is a growing business accelerated by innovation that is not targeted to expensive tastes, especially when it comes to high-quality salt nic vapes.  

But vape shops have obstacles to clear. The first obstacle: choosing nicotine salt liquid from a sea of new launches and emerging brands. Your business model may account for carrying a few solid brands with high turnover rates instead of fitting as many brands and flavors on your shelves as they can fit.   Maybe it’s the opposite, more brands, fewer best-sellers. This sounds trivial, but it is vital to your shop’s success.

Choosing new salt nic devices and other product launches can either be a great blunder or a great victory. It’s a gamble that you’ll need to make to distinguish yourself from your competitors. We’ve compiled everything into two lists:

In our first list, we suggest nicotine salt products that do well with our own clients,  available from VapeRanger at incredibly low wholesale prices. You’ll also want to check out our hottest brands and top 15 best-selling products to further expand and stock your inventory. 

In the second list, we provide a series of tips to find products that match your business model and the overall goal of your online vape shop.

TABLE OF CONTENTS

Best Nicotine Salts

What Is Salt-Based Nicotine?

How to Choose the Right Product

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Best Nicotine Salts

The following nicotine salts are our best-sellers available at shop-friendly prices.

Strawberry Kiwi Nicotine Salt by Juice Head

Strawberry Kiwi Nicotine Salt by Juice Head E-Liquid

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A delicious taste complemented by an aroma of vine-ripened strawberries accented perfectly by creamy tart and kiwi.

LushIce Salt Nic by VGOD

LushIce Salt Nic by VGOD E-Liquids

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VGOD’s signature watermelon flavor with the freshest touch of menthol available in  25 or 50mg bottles.

Red No.1 Nicotine Salt by Twist E-Liquids

Red No. 1 (Watermelon Madness) Nicotine Salt by Twist E-Liquids

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Previously known as ‘Watermelon Madness’, Red No.1 is a rebranded version of the nicotine salt that maintains the juicy sweet watermelon flavor.  

Mighty Mint Salt Nic by VGOD

Mighty Mint Salt Nic by VGOD E-Liquids

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Another perfect mentholated nicotine salt blend from VGOD, a refreshingly balanced mix of wintergreen bubble gum and sweet mint.

Blue Razz Nicotine Salt by Air Factory

Blue Razz Nicotine Salt by Air Factory E-Liquid

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A remarkable blue raspberry taffy flavored nicotine salt available in 18 and 36mg or 30ml bottles.

What Is Salt-Based Nicotine?

Nicotine salts are naturally-occurring nicotine found in leaf tobacco. With nicotine salts, the user is able to take stronger nicotine doses while at the same time reducing the harsh hit in the throat from traditional, stronger nicotine products. Nicotine salts are known to deliver more nicotine per serving than other vape juices.

In other words:

With salts, users get more nicotine with less vaping. But the higher the nicotine level, the harsher the effect is on the throat. This tends to dissuade consumers from transitioning from traditional tobacco into vaping.

However:

There will always be a niche clientele in your market who wants a stronger nicotine hit.

How to Choose the Right Product

Identify Customer Pain Points

Products and services need to solve a customer pain point to succeed in the market. This applies to any industry or business that caters to a B2B or B2C audience.

In other words:

This rule applies to everyone.

For instance:

Salt-based nicotine products solve the common pain point of delivering a stronger nicotine shot without the harsh throat hit from freebase vape juices. They are also an alternative to smoking cigarettes.

Now that vaping is a popular and important industry, pain points have become just as important to recognize and resolve. Features like  ‘milder throat hits’ are a good example, as virtually every vaping product provides an opportunity to replace smoking.

Whatever the product or pain point, you’ll need to combine your creativity with a reputable wholesale supplier, like VapeRanger, that can elevate your product listings. 

Choose one of the trending brands of the moment: Better Salt by Vapetasia

When selecting the right product for your vape shop, consider opting for one of the trending brands of the moment, such as Better Salt by Vapetasia. Known for its exceptional quality and wide range of flavors, Better Salt by Vapetasia offers premium nicotine salt products that are sure to satisfy your customers.

As a leading brand in the industry, Better Salt by Vapetasia provides a diverse selection of flavors, including White GummyWatermelon LimeStrawberry KiwiStrawberry BananaHawaiian POG, and Blue Razz Lemon. Each flavor is crafted with precision to deliver a smooth and satisfying vaping experience.

By stocking your shelves with Better Salt by Vapetasia products, you can ensure that your customers have access to some of the best nicotine salt options available on the market. Whether they prefer fruity blends or refreshing menthol flavors, Better Salt by Vapetasia has something for everyone.

See What Is Trending & Capitalize On It Early

The vaping industry is rapidly growing regardless of the obstacles imposed by new regulations. This means that trends live and die quickly.

You must be on top of new industry trends and be among the first to capitalize on them. There is risk involved, but no risk, no reward. 

A good example of a growing trend is Tobacco Free Nicotine (TFN) vape products, which include both Vape Juices and Salt Based Nicotine E-juice.

Sell Products That You Know / Products You Can Sell

Why would anybody want to buy nicotine salts from you? Or better yet, why would anybody purchase vape products from someone who knows less about them than they do?

 Make sure that your sales reps know their stuff well. This ensures exceptional customer service and that your sales team can speak with customers in a relatable, non-condescending way.   A good salesman for you is a vaper themselves, able to identify customers’ needs as their own. 

More importantly:

Successful sales teams know everything about the products they’re pushing. Unfortunately, it’s not enough to use the products. Salespeople also need educating on products you sell that are new to and un-tried by them.

If you’re moving an innovative product and there’s not enough information about it on the market, but you still believe in its potential, then just make sure you communicate this to your customer during pre-sale small talk. Hiding the fact that a product is new to you is counterproductive.

Read Customer Reviews On Products

Don’t commit to anything without first reading online what users say about each potential product. The internet is a wonderful tool to access user-reviewed products and in many cases, they’re unsponsored, so the review is honest and free.

Use Keywords to Find Opportunities

SEO keywords earn you traffic from consumers searching for isolated products that you offer.  They are also a great way to stay updated on trends and product launches. Keywords can also be used effectively to market your new product lineups.

If you analyze search engine queries, you’ll find coveted products on the market, allowing you to choose the best nicotine salts available. 

Be careful: this technique can act as a double-edged sword because it doesn’t guarantee you’ll find the best products on the market; some keywords could still be ranking outdated and less popular vape nicotine products.

Choose Products With Profit Margins That Make Sense

Choosing nicotine salt liquid from the best brands makes sense if your sole intent is to deliver high-quality products. But the best brands don’t always carry profit-friendly goods nor do ‘unpopular’ products equate to low quality. 

Most likely, you’ll have to stock your shelves with products that balance between popularity and profitability. 

Find Related Products That Work Well Together

If you’ve ever shopped online, you’re already acquainted with phrases like ‘frequently bought with…’ or ‘other consumers also bought…’; a common strategy used by titans like Amazon to help you better enjoy your product,  while at the same time increasing their sales revenue. This is called up-selling- the practice of using one sale to close on the next.

To upsell, you need to carry follow-up products that can be sold as bundles. For example, if you have customers who purchase high potency vape juice, offer them nicotine salts with their purchase. Another common scenario: selling nic salts with a new vape pen. Source your products as part of combos or bundles and watch your revenue grow!

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