How To List Your Vape Shop On Google

Advertising your vape shop on Google comes with a few obstacles you’ll need to deal with before you can do anything about it. The first is starting a business profile on Google and assigning a location for your business.

While this will allow potential customers to find you, it won’t actually advertise your business. Advertising online in the vaping industry is strictly regulated and difficult to do. So if that’s what you’re looking for, there might be a need to get a little creative.

What we can help with is helping you create your vape shop’s business profile and connecting it to the online vape store locator. Here’s how.

Advertising Restrictions for Vape Shops

The quickest way to generate traffic and sales online for any business is to invest in an ad campaign that drives brand awareness. But in industries like yours, vape shop advertising is not always an option, specifically due to the strict local advertising laws and restrictions that rule the industry.

That’s why learning how to start a vape shop business is not the only important step towards a successful venture; learning how to promote your vape shop online is a huge chunk of it.

So:

Can you advertise vapes on Google?

The short answer is, no. Google policies aim to keep the promotion of vape products out. This does not mean that you won’t be able to find your vape shop on a Google search, far from it, but advertising with Google can be difficult because vapes and e-cigs fall under Google’s ‘dangerous goods’ list. Even if they’re tobacco-free nicotine products, Google lumps all vape products into this category.

Listing Your Vape Shop On Google

We’ve already learned that advertising on Google is probably a no-go. However, there isn’t any reason why your business shouldn’t appear on the vape store locator or on a ‘vape shops near me’ Google search.

The first step is to create a Google business profile for your vape shop. This will allow you to add your business on Google maps and make it visible to the public. Click here for a more in-depth explanation of how to do this directly on the Google support website.

Just bear in mind that if you’re managing an online vape shop run from your living room, you might want to keep that location private. But if you have a license to sell vape products from a brick-and-mortar location, then it will benefit you to have that location on Google maps.

Regardless of whether you display the location or not, you will want to have that business listed on Google. This will allow you to make connections with potential customers and business partners.

Conclusion

If you’ve decided to start an online vape shop or a brick-and-mortar store, then you already have an idea of how important it is to have an online presence for your business. The real question is, where to start?

To keep things simple, you can follow the steps listed above to list your vape shop on Google and then think about how to advertise your business online or on social media. But, first things first.