Why You Should Offer Deals for Every Special Occasion of the Year

The importance of discounts to customers is how much they can save on items that they want or need, but the importance of a good discount strategy for your business is that it may help you reach your goals even quicker. 

The Importance of Discounts to Customers

Offering seasonal or repetitive discounts can get a bad reputation, some might even say periodic discounts might influence the way that your customers behave into a non-profitable behavior. 

So, why discount at all?

If you’re not following a sensible discount strategy, the benefits of discounts could be bypassed. For instance, instead of modifying your customer’s buying behaviors for the worst, you could actually be elevating customer loyalty and satisfaction, driving profit even further, or improving customer lifetime value.

It’s also important to remember that consumables like vape products have their own characteristics. For instance, unlike clothing items, vape consumables need to be replaced almost immediately, which would make it easier to offer seasonal discounts without risking your sales throughout the year.

That said:

These are some of the advantages of offering discounts to your customers.

Drive Website Traffic

Many vape consumers are continuously looking for discounts on items. Why? Think about it: if you’re constantly purchasing an item, you want to make sure that you drive that cost down as much as possible without risking the quality of the product.

This pretty much ensures that frequent vapers will be looking for discounts online. So, if you create a landing page for a discount offered, it’s highly likely that you’ll increase the organic traffic to your website this way.

In other words:

You’re not only advertising your discounts in an attempt to sell more, but you’re also applying an SEO strategy.

Attract New Customers

Another reason to offer discounts is to attract new customers. Even if you haven’t sold to a specific customer yet, it’s likely that they’ll buy from you if you carry a product they like and even more so if you’re offering a discount for it. 

Word of mouth is also a big deal here. Vapers know vapers, and carrying high-quality, trustworthy brands at great prices encourages customers to share information with each other. This means you might be attracting new customers through a few sources, not only organic online queries.

Meet Sales Goals

Giving a discount for a specific product obviously aims to drive sales for that item. But attracting customers to a specific product may also attract that customer to other landing pages and products. 

That said:

Discount reasons could go beyond just selling a particular item but could generate more views on different products and landing pages you are interested in pushing.

Engage Existing Customers

Do you run a subscription letter or frequent customer program? If you do, then the term ‘special discount offer’ probably makes sense to you. In today’s retail landscape (in almost every industry), loyal customers expect to be rewarded. Delivering these rewards through seasonal and perhaps exclusive discounts might be the way to do it.

Boost Your Brand Reputation

Depending on the date and reason why you are giving a discount, it could be that the discount itself does more than just have an effect on your sales. Granting a discount for a cause that your target audience appreciates makes your brand look good and ultimately helps with consumer loyalty as well.

Discount Strategies

In general, we are talking about seasonal discounts and offers for special occasions. However, different goals require different strategies, so depending on what you’re trying to accomplish, your discount strategy may vary.

Seasonal Discounts

Depending on the type of business you run, the results you drive with your discounts will depend on what occasions you target. For instance, vape discounts might be a better idea for adult-oriented dates, instead of and not so much for the back-to-school season.

Seasonal discounts may help you draw in consumers who expect them during certain times of the year. Black Friday is a good example of a date where vaping consumers look for discounts.

Referral and Loyalty Programs

Although it’s not a seasonal discount, offering benefits for customers who refer new ones may help drive new customer acquisition and retention (customer loyalty). Providing discounts for new and existing customers is a win-win for both.

Bundles

Bundles are discounts on items that are bought together. Maybe you’re not planning on offering discounts on e-juices, but if someone purchases both an e-juice and a vape pen, then it might make more sense for you to offer a discount. This could not only help keep your customers happy but could also push sales on items that would otherwise not sell as well.

Personalized Discounts

Personalized discounts target specific groups of people. So, if you can identify a specific community that constantly purchases products from your store, then you could cater to them more efficiently, whether that is using seasonal or other types of discounts.

Wrapping Up

At VapeRanger we offer a variety of discounts and benefits throughout the year. But daily deals are not always the most effective. That’s where different strategies and programs come into play.