Vape Marketing: How To Help Potential Customers Find Your Vape Shop

It seems like every business's marketing plan nowadays revolves around social media exposure. The problem with this and vape marketing is that social media is strongly regulated for the industry, making it very difficult for vape shops and vape brands to advertise their products using social media.

In other words:

Social media is pretty much out of limits for the vape industry. This reduces vape shop marketing strategies to organic searches, industry vape magazines, vape expos, Facebook company pages, or Facebook groups for vaping.

So how do you grow your vape shop if you cannot advertise your business?

Channels You Can Use To Promote Your Vape Shop

Organic Research

Perhaps one of the most researched vape-related terms on the internet is ‘vape shop near me’. The reason for this is that consumers are looking for a place where they can shop for the vape products they love. This is why companies like yours and ours want to feature at the top of the list for valuable keywords like that one.

But that is only a simple example. There are tons of other valuable strategic keywords that you can use to rank high on web searches that will ultimately boost organic traffic to your website. Thus, giving your brand more exposure to potential customers.

Facebook Company Pages

A Facebook presence is incredibly important because it is one of the few social media platforms where customers can find important company information that could trigger sales for you. An alternative to this is to have your own website with all of your company’s important information but not everybody will find it easily, while most people have Facebook accounts, and being on Facebook may help you rank higher on Google search results.

A Facebook company page also allows you to interact with your client base by posting important updates on new arrivals, promotions, etc. Although, we do recommend checking out Facebook’s advertising policies before you decide to post anything on your company’s Facebook wall.

Facebook Groups for Vaping

If you’re not interacting with your client base on your Facebook page, on your website, forums, or even on other social media platforms if you have them, then a great way to do so is by hopping onto Facebook groups for vapers.

Vapers often use these groups as forums where they can find useful product information and reviews. Perhaps interacting with customers who want to review your products or provide feedback on Facebook groups could be a great way to raise brand awareness for your vape shop.

Reddit Vape Communities

There is a subreddit for almost every subculture, including vape culture. Like Facebook groups, Reddit vape communities are a great way to raise brand awareness. They also have an advantage when compared to traditional social media platforms like Facebook because they do not have as many regulations that govern them. This means you can use Reddit for advertisement-related strategies that you could not do on Facebook or Instagram.

Industry Vape Magazines

Industry magazines help customers find and learn about brands that they are curious about or don’t yet know about. One of those brands could be your vape shop. Because advertising anywhere else is difficult for vape industry companies, vapers often turn to industry magazines to gather information that they can’t find anywhere else. However, choosing the right vape magazine to help you obtain tangible results is totally up to you.

Vape Review Websites & YouTube Reviews

Using vape review websites as an advertising tool is very similar to what you can do with vape magazines, Reddit, and Facebook groups. You’re looking for trusted sources and vapers that other people trust to review your products. Of course, having product reviews posted for your own products means that you run the risk of ending up with a bad review. But because you run a vape shop and not a vape brand, posting your own reviews of products that you carry will help build trust with your customers and increase brand awareness at the same time.

The same applies to YouTube reviews. Although video reviews make for a much more dynamic and appealing resource for consumers, not many people want to spend 10 minutes reading a written review unless the purchase they’re planning to make involves a lot of money. In this case, YouTube is probably the best way to post reviews for your customers or for other YouTubers to post reviews of your vape shop.

Influencers

We’ve already shortly talked about YouTubers, however, influencers in general are a good advertising tool for vape industry companies. At the same time, influencers are a great source of information for vapers who will often look for their recommendations on products and vape shops alike. Having a few good influencers on your side is a great idea.

Email Marketing

As a wholesale and retail business, we constantly use email marketing to reach out to our clients. We usually like to send exclusive discounts and deals to our VIP customers or newsletter subscribers. This helps our revenue increase and it could do the same for yours.

Vape Expos

Vape expos are not only a good option to get your brand out there to consumers and industry leaders alike. But in many cases, vape expos can also be a great source of income when and if they allow onsite sales.