Marketing Automation: Best Practices for Vape Shops
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What if you could put all the mundane tasks in your eCommerce website on autopilot? Or what if you didn’t have to lift a finger when it came to data entry or analytics? Well, with marketing automation tools for eCommerce, you don’t have to. You could streamline many other processes in your vape shop by using marketing automation best practices.
Table of Contents
- What is eCommerce Automation?
- Why is it essential for your marketing strategy?
- How to Make the Most Out of Marketing Automation?
- Conclusion
What is eCommerce Automation?
Ecommerce marketing automation refers to marketing tasks done automatically by automation software or any other type of technology on an eCommerce website. While the most common form of automation is email marketing automation for eCommerce, nowadays, there are plenty of ways to integrate automation into your e-commerce vape shop.
For example, with marketing automation, you can have inventory management that creates “sold out” notifications on your product pages whenever a product is out of stock or sends a “back in stock” message to users who showed interest in the product. Those are just two examples of what you can do with marketing automation.
Why is it essential for your marketing strategy?
Frees Up Time
There is no doubt that automation saves time. Imagine having to send a welcome email manually every time new customers sign up for your email subscriber list. It would be and an endless chore. But by automating this process, you’ll save hours of work.
Automation can free up your time by creating reports that would otherwise be subject to human error. Imagine having to fill hundreds of excel sheets with all of last month’s sales, there is no doubt that this will not only take up time if done manually, but it would also allow for plenty of human errors.
Increases Customer Satisfaction
Another way that automation helps your e-commerce business is by increasing the satisfaction of your customers. With automation, you can connect with your customers more quickly and effectively.
For example, by creating an automated email that goes out to each of your customers on their birthday offering discounts, you can connect with them on a more personal level. Or by utilizing their past purchases, for example, a vanilla-flavored e-juice, you could offer them a discount on a brand new brand that also makes vanilla-flavored e-juice.
With automation, you can also reassure your customers that their orders are on their way or create communications like an email reassuring them you will answer their questions in less than 24 hours.
Makes Onboarding Easier
Another critical feature of automation is that it makes onboarding a lot easier, especially for your suppliers and vendors.
As new flavors of vape juices emerge from the market and new devices become available, you’ll find yourself onboarding new suppliers and vendors more times than you would like. This repetitive task of asking and gathering their information and showing them how to connect with your store will steal time from you and your team.
However, an automated walkthrough that teaches new vendors and suppliers how to connect with your site, exchange tax and payment information, and starts doing business with you without somebody from your team guiding them will make onboarding a whole lot easier.
Creates a Happier More Productive Team
With automation, you’ll not only save time, but you will also create a happier, more productive team. Now that the mundane, repetitive tasks are being handled by automation, your team will have more time to concentrate on creating new marketing strategies, revisiting and polishing content, and developing more ideas on how to grow your eCommerce vape shop.
How to Make the Most Out of Marketing Automation?
- Avoid Cart Abandonment
- Refunding
- Shipping
- Inventory Management
- Gather Reviews
- Customer Service
- Enhancing Analytics
Avoid Cart Abandonment
Did you know that the average cart abandonment rate is just under 70% percent? That means that, on average, almost 70% of your customers are leaving your products behind. So, how do you make sure this doesn’t keep happening? The answer is automation.
With abandoned cart automation, you can send emails and notifications after they leave your site, maybe with a discount or an offer of free shipping, if they go with their carts still full. Although you won’t convert every customer, you will reduce your cart abandonment rate by using this method.
Refunding
Another area that can be automated is refunding and replacing wrong orders. This task, believe it or not, can be automated as well, and you can also automate everything from sending new shipping labels to your customers to refunding their bank accounts.
Shipping
A lot of things can go wrong when you manually enter shipping information. You could type addresses, names, and phone numbers incorrectly, as well as other information. That’s why automating your shipping information is so important. You will save time by having a system collect the data and print the labels, and you’ll also avoid human error, which could prove costly.
Inventory Management
Wouldn’t it be great if you could know when a product is running low? And wouldn’t it even be better if the product would automatically order itself? With automated inventory management, you could do this and more.
Gather Reviews
Reviews are a great asset for an eCommerce store. They not only help to convince potential customers to buy the products in your vape shop; they also establish you as a trustworthy and dependable business. But getting reviews can be a little bit complicated.
Unless, of course, you have automation. With automation, you can trigger emails to go out to your customers after a few weeks have passed, and they have enjoyed their e-juice. Although not everyone will leave a review, you’ll certainly increase your chances of obtaining a review with this automation email.
Customer Service
You can also streamline customer service by using an automated live chatbot. The bot will be able to answer all the simple questions found in your FAQ, and in turn, this will make your customers feel like they are getting the answers they need. If the bot cannot answer a question, he could give a phone number or email where they can contact you.
Enhancing Analytics
Automation analytics are powerful since they can take every part of your e-commerce vape shop and analyze it. From emails opened to social media content to orders refunded, you’ll have a broad picture of how your e-commerce website performs.
Conclusion
To recap, with these marketing automation best practices for vape shops, you’ll save time, increase customer satisfaction, have a more productive team, and seamlessly onboard new vendors and suppliers. All in all, marketing automation is an excellent tool that, when implemented right, will transform the way your eCommerce vape shop does business.
