How To Use Pop Ups To Your Advantage If You Own A Vape Shop

Hate them or love them pop-ups seem to appear on almost every e-commerce website. Whether you think they are annoying or offer some value, it is clear that these marketing tools are here to stay.

That said, pop-ups could become burdensome for the customers that visit your website. That’s why this blog will teach pop up best practices for vape shops. But first, let’s talk about why they are so important (even if you find them annoying).

Table of Contents

1. Why should you use pop-ups for your online vape shop?
2. What to Avoid
3. Pop Up Best Practices for Vape Shops
4. Implement an exit-intent strategy
5. Conclusion

Why should you use pop-ups for your online vape shop?

There are many reasons why you should use pop-ups on e-commerce vape shops, but here are a few of the most important ones:

• For email capture
• To generate leads
• Erase conversion barriers
• And to offer value or incentives

Email Capture

Using pop-ups to capture email is probably the number one reason why pop-ups exist. While people consider them to be annoying and a waste of time, they work. Just ask Sumo, which has managed to collect more than 23M emails in only two years.

While pop-ups might be annoying, they capture emails essential for a vape shop to succeed online. According to Site-Seeker, over 25% of all sales attributed to email marketing. 

Generate Leads

Another purpose that pop-ups have is their ability to generate leads. Pop-ups that collect emails turn to leads, who can turn into customers with the right email. But even if the pop-up isn’t an email pop-up, but instead, it offers a discount, it can turn into a lead that the customer might redeem later on. 

Erase Conversion Barriers

Another important reason you should use a pop-up is to erase the perceived barriers the consumer has that would prevent them from converting. The obstacles often could be the price of a box mod, the cost of shipping, or perhaps even the lack of a guarantee. With a well-timed pop-up, possibly giving the visitor a chance to save 15%, get free shipping, or get a 30-day money-back guarantee, a pop-up could convince the customer to convert. 

To offer values or incentives

Finally, pop-ups are essential because many of them offer value and incentives. Whether it be coupons, discount codes, or perhaps a catalog with the latest e-juices, pop-ups can provide customers with value in an immediate way.

However, if pop-ups aren’t deployed correctly, several things could go wrong, and they could lose all their value.

What To Avoid When Making Pop-Ups

So how do you make sure that you are doing pop-ups the right way? Well, below, you can find some things you should try to avoid when creating pop-ups.

Avoid Too Many Pop-Ups

Too many pop-ups could lead to visual fatigue, can seem desperate, and are overall annoying. When creating your pop-ups, make sure to only aim for two or less on the homepage or in the pages with the highest conversion rates. If you feel you must let your customers know about a discount offer or a brand new e-liquid line that has arrived, consider using a banner instead of a pop-up.

Avoid Pop-Ups On Mobile

If you are still running pop-ups on mobile, here are two reasons why you should stop. First, it ultimately gets in the way of the user experience, making it harder for your customers to enjoy your website on their phones and often blocking the whole screen, which leads to users exiting the site.

Secondly, pop-ups on mobile are penalized by Google, and your SEO ranking could be severely affected. That means that the ranking you have fought for with every piece of content written could go down, and you could see your traffic and the number of clients diminished.

Avoid forgetting to highlight your incentive

Another common mistake is forgetting to highlight the value the pop-up has to offer. While it is okay to say, “Sign up for our newsletter,” a pop-up with a clear incentive would say something like “Sign up for our newsletter and get discounts on e-liquids.” Whatever you are offering with your pop-up, remember to reiterate the value plainly, so the user will understand precisely what they are getting, even if it’s obvious. 

Pop Up Best Practices for Vape Shops

With the right tactics, pop-ups can become a useful marketing tool that creates leads and conversions. Here are some of the best practices you can apply today to take your pop-ups to the next level.

Target them

Instead of using a generic pop-up for every visitor to your site, why not use a targeted pop-up that appears on your best selling devices and e-liquids and offers a discount just for these products? With targeted pop-ups, you’ll see more conversions since they will be tailored for products that the online visitor is already interested in.

Make them time-based

Timing is everything, especially when it comes to pop-ups. A great strategy you can take to not overwhelm your customers with pop-ups is to wait until they get settled into your website (at least stay one minute) before surprising them with a pop-up. Or for example, waiting until they get to the products section can equal more conversions since customers more likely to browse are more likely to buy.

Make them scroll-based

Another tactic to employ is to make your pop-ups only show up when a user is digesting your content. As they are reading your content and scroll down, a pop-up will appear. These types of pop-ups are excellent because they engage active readers invested in learning more about your vape shop.

Implement an exit-intent strategy

Finally, all websites should have a pop-up exit-intent strategy. When the users or customers least expect it, they would ideally get an offer too hard to resist. This is done with an exit-intent pop-up.

An exit-intent pop-up traces the mouse, and when it moves toward the right corner of the window to exit out, the pop-up would appear. The offers could range from free shipping to discounts to just a chance to sign up for future emails.

Conclusion

Pop-ups can be annoying, sure, but with the right tactics, they can become efficient tools that capture emails, generate leads, and create conversions. You won’t annoy your customers with the right tactics but delight them with discounts and offers they otherwise would not have received.