How to Sell CBD Online and Succeed

It’s rare for any product to grab the attention of the mainstream market within a short period of time. Especially if we’re talking about a product that has a certain amount of stigma attached to it, like CBD.

But selling CBD oil is not as tough as it may seem when we take into consideration that we’re talking about a growing legal market worth billions of dollars.

However:

There are a few rules you need to follow if you’re planning to start contacting CBD oil distributors and selling CBD online. Nevertheless, there are ways to get your hands on wholesale CBD oil and other CBD products legally and easily.

What Is CBD?

CBD is a cannabinoid that is extracted from the hemp plant and used to manufacture consumer products. Hemp is a non-psychoactive plant that contains CBD as a non-psychoactive ingredient. It is frequently used for multiple purposes including physical pain, sleeplessness, appetite regulation, and others. However, CBD is not sold as or considered a medicine, with exception of a few medications used to treat very specific types of epilepsy.

Is CBD Legal?

CBD is federally regulated, which means it is also technically federally legal. Cannabinoid laws are complicated and change quickly. While you will most likely be able to sell CBD products in your state that don’t have any other substances, we also suggest that you double-check your state regulations or check with your attorney. You can also use our shipping restrictions guide so that you know exactly the types of products that we can and cannot ship to you.

How To Sell CBD Oil

Small business ideas only exist because they believe they can be big. Which is what CBD products can do for your vape shop. Here’s what you should do.

Find New Customers

You need to find new customers regardless of what it is you’re selling. But if you’re adding a new product like CBD or other hemp-derived vape products to your vape shop’s shelves, then you need to make sure that your existing customers also want it or that you have a potential customer base that is looking for it. Luckily, if you’re already in the market, you can just run a survey and ask your existing customers before you commit to buying CBD wholesale products in bulk.

Differentiate Your Brand

Your brand is probably already known for awesome vape products. So it might be best to start differentiating your brand for a vape shop that also sells hemp-based vape products. Email campaigns, in-store marketing, and social media marketing could be the way to do it.

Retain Customers

Hand-in-hand with what we were mentioning above, retaining your existing customers is key, and who knows, they might have even wanted to buy CBD products before you had them. But the real question is, once you have an audience interested in CBD, how will you keep them interested?

You have to do exactly what you’re doing with vape products. Stock up on the latest product launches, keep the most reputable brands on your shelves, and spread the word.

Find an Online Platform That Works

Perhaps the most important step to succeeding in online sales of products like Kratom and CBD is making sure that the online retail platform you use allows you to sell these products. As an online shop, with both wholesale and retail businesses, we’ve encountered several issues regarding platforms. In short, there are many marketplace platforms that still don’t allow the sale of hemp derivatives, regardless if they’re psychoactive or not. Hence, we strongly suggest you look into the rules of the platform you use beforehand.

Avoid Health and Medical Claims

An SEO-based marketing strategy is key, but there are a few rules attached to it being successful. To be more precise, it’s very important that you stay away from making any medical or health claims about a product, especially one that’s so incredibly controversial in some states, such as cannabinoids.

Only Sell FDA-Approved Products

It’s always best to stay away from products that are not approved by regulating entities. This way you’ll avoid expensive fines, hurting your brand’s reputation, or worse, selling unsafe products.

CBD Advertising Restrictions

Unfortunately, marketing hemp products is not as easy as selling any other consumables.

Facebook, Google Ads, Twitter, Instagram, and other social media platforms have a lot of requisites when it comes to advertising hemp-derived consumables. Our suggestion is to try to fully understand what you can and cannot do and stick to those rules. Fortunately, restrictions don’t necessarily mean you cannot promote your products, it usually means you can’t pay for advertising.

Conclusion

Buying wholesale CBD products has never been as easy as it is today with online wholesale retailers like VapeRanger. But there are a few pointers you should first consider on how to sell CBD online.