Geekvape and PSG Make Historic Announcement of Official Partnership

As of July 23rd, a historic announcement was officially made by one of the biggest names in the vaping industry. Geekvape announced its official partnership with one of the biggest clubs in world football; the Paris Saint-Germain Football Club.

It all happened before the Ligue 1 kicked off on August 6th this year. Quite a bold flip of the coin when it comes to partnerships as you never know what could happen in football. But it all seems to have paid off for Geekvape, big time.

This is a groundbreaking deal not only because these are two powerhouse brands in their industries, but because it is the first time in history that a football club of PSG’s stature partners with a vape brand, and it puts vaping on another level by driving it closer to professional sports.

Geekvape was founded in 2015 and is a Chinese company based out of Shenzhen, China. A city that has been referred to by some as the ‘Silicon Valley of China’. Even though this tag that the city carries may have changed in the past few years, the innovative nature of companies like Geekvape surely hasn’t.

On the other hand:

Paris Saint-Germain Football Club has been around since 1970. For football fans around the world, PSG was not a top club in the world until it was acquired by Qatar Sports Investments (QSI) back in 2011. Even then it took another 5-10 years for Paris Saint-Germain to be considered a top contender on a global level. 

Even though PSG has not won a significant international title, the club has dominated the Ligue 1 (local French League) where it has come in first place for the past 3 years in a row. In football fans’ eyes, this might not be considered a major accomplishment as the Ligue 1 is widely considered an ‘easy’ league to play in when compared to German, British, Spanish, and Italian professional football leagues. 

However:

PSG has stirred the pot since it was acquired by QSI for being one of the richest clubs in the world and becoming a contender for European glory in international championships in only 10 years. A rise that is mainly attributed to the club’s economic resources.

The club has most recently made noise after the historic announcement of Lionel Messi joining its ranks. For some, a player that is considered to be the best, not only in the world but in football history.

On top of it all:

PSG also has its kits made by the notorious Jordan Brand. Which has made it an appealing purchase for fans of the brand, of the club, and football in general. It has also made it an even more appealing investment for other brands wishing to collaborate with the club and top football players that are surely now wishing to join Messi and his gang.

And while the announcement of Messi joining the club was made after the Geekvape official partnership announcement, one may ask themselves if there was some knowledge of what would come only a few weeks after Geekvape and PSG signed their deal.

Whether Geekvape knew or not, we’ll never know. But what we do know is that we’re proud to be official distributors of Geekvape hardware. A brand that is certainly turning heads and building up its name incredibly quickly.

Leaders of both parties have been keen to make emphasis on the fact that this new relationship is based on ‘Excellence’ and ‘Elegance’. Or as best put by Geekvape’s official announcement on their website:

“Geekvape has always followed a brand concept of ‘Love of Life’ and building an excellent life experience, while Paris Saint-Germain is known for playing elegant football ” said Allen Yang, the CEO of Geekvape Technology. “In their own sectors, Geekvape and Paris Saint-Germain are sharing the same passion for ‘Excellence’ and ‘Elegance.’ And based on this common idea, we have come together today. Six years after its creation, Geekvape has grown into an international brand serving millions of users around the globe. The partnership with Paris Saint-Germain is an essential step in its brand strategic upgrade and will, at the same time, attract more users to feel the positive energy brought by football through Paris Saint-Germain’s football magic.” 

Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said: “We are delighted to welcome Geekvape to the Paris Saint-Germain family. Geekvape is an innovative Chinese brand with worldwide ambition. We both share the same determination to ally excellence and elegance. We are looking forward to working together to develop creative campaigns.”