Content Marketing: How to Create Content for the Holiday Season
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‘Tis the season to write holiday content marketing for vape shops. Seriously, there is no better time to write vape content marketing than now, when people are actively looking to shop and new vapers are buying their first vapes. But, how do you create vape content marketing for the holiday season?
In this blog, we go over five things you can do to make your content more holiday focused while at the same time keeping it aligned for vapers and vape customers. We'll talk about content ideas you can write about and how to compete during the sales season. So if you're ready, let's get started.
Table of Contents
- Uplift your content with holiday spirit
- Showcase your deals and sales early
- Let your audience know about your plans for 2022
- Summarize the most important news of the vaping industry
- Provide insights about how to enhance the vaping experience during the holidays
- Conclusion
Uplift your content with holiday spirit.
Now is the perfect time to align your content marketing efforts with the spirit of the season. Not only will this make your content more interesting, but it will also give you ideas for new content inspired by the season. For example, writing content inspired by Christmas icons, writing gift guides, and highlighting Christmas flavored e-liquids will set you apart from the competition.
Integrate holiday themes and icons to your content strategy.
Why not create a list of e-juices Santa Claus would enjoy? How about a list of the best alcohol vape juices to bring in on New Year’s Eve, or a gift guide specially made for new vapers during the holidays? By connecting your content with holiday themes, you will create relevance while also spreading holiday cheer.
Showcase your deals and sales early.
There is no more significant time to showcase your deals and sales than during the holidays. After all, the most significant sales events of the year happen during the holiday season. This means all your competition will also take advantage of the season to drive their prices down. So, how do you compete and let your customers know about your deals?
One way to do this is to beat them to the punch by starting your sales event weeks in advance before the main sales event (Super Saturday, for example) happens. By creating the event of a small sale that hints at a larger possibility, you can let your customers know about the savings they'll experience later on in the month, which will make them keep your store in mind when Super Saturday comes around.
Create a sense of urgency
Another way to get an edge over your competitors is to create a sense of urgency in all your content by communicating in all your content that these deals are "once a year," "only here for 48 hours," or "the last discounts of the year." You'll drive your customers to action and to start shopping instead of browsing.
Make your content visible and optimized across all platforms
Finally, remember that all the content you write about should be visible and SEO optimized, or all your efforts will be in vain. You can use your social media, email, and even LinkedIn to share your content and get your clients and customers excited about the upcoming deals and discounts.
Let your audience know about your plans for 2022
Another great idea for content marketing this holiday season is letting your customers know about your plans for the future. For example, you could write about new products that will be arriving next year, or perhaps the company will be using a new distributor that will provide better logistics or even plan on redesigning their website.
By keeping your customers in the loop, they will feel part of the company and be more invested in your online vape shop's future.
Summarize the most important news of the vaping industry.
With the holiday season falling at the end of the year, another content marketing idea you can use summarizes the most critical vaping news of the year. From the United States vaping regulation news to the latest vaping trends, there’s plenty of opportunities to create great content.
PMTA, Rules, and Regulations Active in 2020
With the final deadline of the PMTA occurring this year, the federal Juul flavor ban, and the continued push by several States to ban all flavors, there’s a ton of information you can use to create content on vape regulation in the United States. Some great websites that provide updates on the vape regulation include CASAA and VAPING360.
New Trends
Another great piece of content to add to your end of year review would be the trends that shaped the vaping world in 2021. Here you can talk about the rise of nicotine salt disposables, the new pod systems with temperature control, and the BlueTooth connected vape devices that allow for dosage control.
Provide insights about how to enhance the vaping experience during the holidays.
It’s only natural that during the holiday season, there’s an influx of new vapers. Whether it’s because they took advantage of the holiday sales and finally bought vaping devices or whether they got vape devices as gifts, there’s no doubt that the holiday season brings in new vapers. This is why the holiday season is the perfect time to create how-to-guides, product reviews, and comparisons between two similar products.
How-To Guides
Newbies are going to need help navigating the vaping universe. So how-to-guides explaining how to clean and maintain their devices, for example, will be super popular. Guides on choosing nicotine levels can also be helpful since they will most likely be used by new vapers trying to understand how much nicotine they should start with. Overall, guides that can help new vapers are always in demand, especially during the holiday season.
Product reviews Launched During Holidays
The holiday season is the perfect time to launch new products, and it’s an even better time to review them. If a new box mod makes it to your inventory, do not hesitate to review it as soon as you get your hands on it; if it’s a popular product, there is no doubt that people will be looking for reviews before they buy it. This is an excellent opportunity for your vape eCommerce shop to rank high on Google, with a timely review of a recently launched product.
Product Comparison
Another great piece of holiday content marketing for vape shops is product comparisons. A timely comparison between two products makes for a great read and could lead to purchases, not to mention it's also a great way to showcase each of the products' features. You can also compare devices like box mods versus pod systems and recommend your best selling products for each.
Conclusion
We hope that with these five tips, you can add some holiday cheer to your content marketing. In the end, it’s about gaining new customers and moving products.
