We manufacture our own extracts and VG. Our nicotine is specifically designed on a molecular level to bond with our flavors in a better biological way. Our nicotine is not from the tobacco plant as well. We also have numerous proprietary manufacturing process such as our oxygen enriching process that takes 5 days by itself. Coils last 3-5 times longer than using any other juice, you don't get any flavor mixing with dripping when changing flavors, cotton stays white and your coils don't gunk up. These of course not claims, its facts. It only takes on bottle of cloud to prove to you that we are the superior brand.