Content Marketing: How To Write Content for Your Online Vape Shop
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If you run an e-commerce vape shop, your business's writing content is essential to stand out online to bring customers to your store.
While you might think online writing content is time-consuming, it's something every vape shop, especially those that run an e-commerce section that sells vape goods online, should do as part of their marketing program.
In this article, we'll show you how to develop content ideas, show you some buyer personas to write for, examples of types of content that work in the vape industry, and what writing good content does for your online vape shop. So if you're ready, let's get started.
Table of contents
- Content Ideation
- Defining the Buyer Personas for your Content Strategy
- Types of Content That You Should Consider
- Editing
- What does quality content does for your vape shop?
- Conclusion
Content ideation
Although there is no formula for writing an excellent vaping post, we believe good vaping content marketing starts with significant content ideation. In the vape industry, to find good ideas to write about, you can resort to SEO keyword research, look at what your competitors are doing, or use feedback from your customers to ideate content.
Working with SEO for keyword research
Keyword research is essential for content ideation. It’s your guiding light when you start writing content. And the best part is that it is not hard to do. Here’s an article that teaches you how to do keyword research for your online vape shop.
Now, let’s assume you have done the keyword research, and you have found a couple of keywords you rank with. All you have to do now is write about those keywords in greater length. Let’s say you rank for rebuildable tank atomizers (since your shop has the latest RTAs available); a good idea would be to write about the different types of RTAs and how they work. Do the same with all the keywords, and you’ll find yourself with lots of content ideas.
Competitor Analysis
Another great way to come up with topics is by looking at what your competitors are doing. While we are not saying go out and copy the issues they are writing about, you can always look at their content and put your creative spin on it. Add original research, include sections they left out, or go more in-depth in the subject. And above all, make sure every word is authentic and original.
Feedback from Readers
Another great way to develop ideas for your content is by taking your customers’ feedback into account. You can take reviews, comments, and emails and turn them into the content. For example, if a customer leaves a comment asking what the VG/PG ratios represent, you could turn that question into an idea for a post. Always be on the lookout for your audience’s feedback.
Defining the Buyer Personas for your Content Strategy
Before you can begin writing, a good strategy is to segment your audience and create buyer personas. This strategy will help you create content for specific audiences and, in turn, yield better results. Some of the most common buyer personas in the vape world include:
- Beginner Vapers
- Intermediate Vapers
- Advanced Vapers
- Quit Smoking Niche
Beginner Vapers
Beginner vapers are vapers that might have just begun vaping. They are probably switching from smoking to vaping and will be interested in general knowledge articles most of the time. They will probably use all-in-one systems and pod systems and might be looking to spend some money on starter kits. For them, articles and blogs about new products (especially starter kits, pod systems, and disposables), vape basics, and how-to-guides work best.
Intermediate Vapers
Intermediate vapers will most likely already have a decent vape pen with a bit of upkeep. Most of the time, intermediate vapers are looking to make the switch to box mods and mech mods, so they’ll be interested in articles and blogs that cover battery safety, coil resistance, and how to build your coils.
Advanced Vapers
Advanced vapers will be vapers that own mech mods, RDAs, Squonk mods and know how to build their coils. Advanced vapers might also be composed of Cloud Chasers that perform vape tricks and need highly customizable gear. For them, content about new products that come out on the market (especially box mods, tanks, and coils) would be more enjoyable. News and trends regarding vape reform would also be content they would be interested in.
Quit Smoking niche
The quit smoking niche is cigarette smokers looking to transition into vaping, but generally not looking to make vaping their hobby, but quit nicotine outright. They will most likely be interested (like beginner vapers) in devices that come with little upkeep so, pod systems, disposables, and some vape pens. They will be looking for content that highlights the benefits of vaping over cigarette smoking and using vaping to quit cigarettes.
Types of Content That You Should Consider
While many vaping topics yield results, some of the most interesting issues to focus on in the vape industry include:
- General Knowledge Guides
- How-to-guides
- Product Reviews
- News
- Product Descriptions
General Knowledge Guides
General knowledge guides are a great way to attract beginner vapers to your website. In essence, these guides explain the basics of vaping. Some examples include: What are atomizers? What are the parts of a vape pen, and e-liquid or e-juice?
How-To-Guides
How-to-guides are a great way to provide valuable information for avid vapers that might be looking to learn how to do vape tricks, install coils, or create their e-juice.
Product Reviews
Product reviews are a great way to get people’s attention online, especially if they are looking to buy a product and know more about it. Many times, by creating a review of a product that just came out, you get to be on the first page of Google if you are quick enough.
News
Vape legislation is continually changing in the industry. News about which states have banned or are protecting vaping is a treasure trove of content. New products and vaping technologies that come out can also make up for great content.
Product descriptions
If you run an e-commerce website, this is pivotal for success. Making your product descriptions unique and not copying the manufacturer description can significantly edge your competitors. This original content will help you rank higher on Google.
Editing
Finally, the last thing you have to worry about is editing. Every piece of content should be checked and reviewed thoroughly to make sure it has no spelling errors or mistakes and that every section on the article/blog makes sense. Here are three tips for editing your content.
- Use a spelling checker: Using a spell checker like Grammarly, Hemingway Editor, or Ginger can help you detect small errors in spelling, punctuation, and grammar. And the best part is that most of them are free.
- Have someone else read it: Let someone else edit your work. Give your content to a family member or co-worker and get their opinion on your content. You would be surprised how a new set of eyes can bring clarity to your writing.
- Play the waiting game: After writing your content, wait a couple of hours or even days, and then go back to edit it. You’ll see things better with a pair of fresh eyes.
What does quality content does for your vape shop?
Excellent quality content does three things for your website, ranks you higher on Google, drives more traffic to your website, and builds branding.
Ranking Higher on Google
Ranking higher on Google is the goal for every single e-commerce website. Ranking higher on Google gives you authority and marks you as a leader of the industry. It gives you more visibility online and makes it more likely to be clicked on whenever anyone searches online for vape products.
Drives More Traffic
More traffic to your site, especially if you are an e-commerce website, means more business. Although not every visitor to your site will turn into a customer, increasing the traffic also increases people's chances of buying your products.
Builds Branding
Apart from giving you more traffic and ranking you higher on Google, content marketing can also build branding and authority. By creating valuable content and providing value to consumers, you will make a brand that people trust and are willing to invest in. Good branding turns simple customers into fierce advocates.
Conclusion
Creating content is a necessity if you run an online vape shop or vape e-commerce website. It’s also one of the best ways to build authority online, increase traffic, and create a vaping brand that clients and consumers can trust. All of this put together will equal more revenue and a spot on the coveted first page of Google.
